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Channel: Product Design & Marketing Advisor - Etienne Garbugli » What I know
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Investors look for 10x return

Venture capital is for businesses with revenues and potential to multiply ten-fold (Francois Lane). If you don’t fit the profile, forget about it.Related Posts:Don’t hold so tightDemonstrate...

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What you need to get funding

In general, the more you need money, the less likely you are to get it (Nivi). Traction, great team, social proof and/or a product are what you need to get fundingRelated Posts:Focus on results and not...

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Don’t ever blame

Don’t focus on the person making the error; don’t blame. Work with the person to find a solution.Related Posts:Be a real personRelationships require respectSell to the people that are hurting7 Reasons...

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Encourage personal growth

If you create an environment where personal growth is encouraged, you will get people with high potential (high ceilings) to join (John Maxwell).Related Posts:How you gain credibilityDelegate when you...

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Always celebrate other peoples successes

Always celebrate other peoples successes. Other peoples’ successes are a good thing, don’t be bitter or jealous.Related Posts:Don’t talk behind peoples backThe appearance of solvabilityFind...

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Test your value proposition thoroughly

You don’t know what your keywords or selling arguments are before testing. Test (with people) your business like you test your product.Related Posts:Avoid product politicsTest teams and partnersYou...

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Value-based pricing or nothing

You always want value-based-pricing. Nothing else (Bill Aulet).Related Posts:The best salespersonFocusYour product is 1 or 2 features no more7 Reasons Why I Stopped Being a FanGoing Massively Viral on...

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Stay top-of-mind

Setup a meeting within 2 weeks of meeting (someone new) for top of mind awareness (Ali Taieb).Related Posts:Why you cold callManage meeting sizeMind return users’ expectationsTake the next stepGood...

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Understand the typical sales process

To identify stakeholders ask:  “For our own information, what are the usual steps between now and signing a contract with your company?” (Dan Robichaud).Related Posts:When to start a businessDon’t hire...

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Don’t ask for Letters of Intent

Letters of intent can’t be taken to the bank. Don’t ask for them; they’re not worth much and they make the customer feel good about getting things (the sale) over with (Ken Morse).Related Posts:Ask for...

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